India’s social media usage in 2025

SM Apps Usage

Over the last ten years, the country's digital population has grown quickly, reaching 800 million active internet users by 2025. Simple messages gave way to a digital world where millions of Indians now use social networking sites run by huge corporations like Meta and X on a daily basis.

Owned by Google and named for the individual who developed it, Orkut was one of the first significant social networking sites in the nation. Before its closure was announced in 2014, it was one of the most popular websites in the nation in 2008. Indians just switched to Facebook.

India has the most Facebook users worldwide as of 2022. Additionally, Indians also embraced Meta's other platforms. Indians loved the digital lifestyle as internet access increased, and data packs became more affordable. Indian consumers began using smartphones as their primary screen at the same time. Indians adore social media apps. Indian spends at least two and a half hours every day.

SM Age Groups

One of the world's most popular YouTube channels in terms of views and subscribers is T-Series, an Indian music record label. This increased even farther during the nation's COVID-19 lockdown. Indian campaigns have changed in recent years due to the rise of social media advertising and the influencer market. It reminds that social media is more than just a platform for networking and communication. On the global stage, India's Meta-dominated social media market established its place as a significant market.

SOURCE: STATISTA

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