Black Alkaline water setting a trend

The first black alkaline water in India, Evocus, has become a well-known brand that successfully combines luxury, culture, and health. Evocus, which is well-known for its unique black bottle and high pH mineral-rich formula, has gradually established a reputation in the wellness and lifestyle industry. It is currently increasing its exposure in the entertainment industry.

Established in 2019 by AV Organics, Evocus launched a new line of "functional water" in India. It is touted as a pH 8+ alkaline drink that aids in recovery and hydration and is loaded with vital minerals.

Clinically proven advantages including better acid-alkaline balance, greater metabolism support, and improved recovery following a workout are also highlighted by the brand. The most recent cultural landmark for Evocus is their participation in the Netflix series The Ba**ds of Bollywood (2025). A rare example of an Indian brand being naturally incorporated into the storyline rather than being used as a backdrop item is when the product is directly named through conversation in one of the scenes.

The alkaline water market in India is expected to expand owing to growing consumer interest in wellness-focused products and functional beverages; Evocus is one of the leaders in this field.

SOURCE: THETATVAINDIA

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